Comments for MurdenEnterprise http://www.murdenenterprise.co.uk/seo-blog The Search Engine Specialists Sat, 22 Oct 2011 09:47:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Social Signals in SEO by James Cox http://www.murdenenterprise.co.uk/seo-blog/?p=1213#comment-37 James Cox Sat, 22 Oct 2011 09:47:16 +0000 http://www.murdenenterprise.co.uk/seo-blog/?p=1213#comment-37 Totally agree, lots of people seem to consider facebook and 'social networking' as a silver bullet for instant popularity on the web ("could you make it go viral?") Social networking can have lots of value for many types of business, but you have to be smart and think about how you can actually get people engaged with it. People aren't just likely to become a fan on Facebook of a company who sells bathroom cleaner, so there's little point venturing there for them. Creating automatic FAQs is a great idea. The key thing is to think about how you can interact with people in a meaningful way, not just have the mindset of gathering as many likes as possible. Totally agree, lots of people seem to consider facebook and ‘social networking’ as a silver bullet for instant popularity on the web (“could you make it go viral?”)
Social networking can have lots of value for many types of business, but you have to be smart and think about how you can actually get people engaged with it. People aren’t just likely to become a fan on Facebook of a company who sells bathroom cleaner, so there’s little point venturing there for them. Creating automatic FAQs is a great idea. The key thing is to think about how you can interact with people in a meaningful way, not just have the mindset of gathering as many likes as possible.

]]> Comment on Google +1 (dislike?) by Nick Murden http://www.murdenenterprise.co.uk/seo-blog/?p=153#comment-18 Nick Murden Thu, 30 Jun 2011 23:06:36 +0000 http://www.murdenenterprise.co.uk/wordpress/?p=153#comment-18 Yeah, I think you're right. But there has been a suggestion that the higher click through 'might' improve rankings (not limited to the account user who +1'nd). Although from what I have seen of it the +1 has been localized to the Google account of the user that clicks the +1. In which case I don't see that it should have a major impact as those clicking it tend to be the users who regularly visit that site anyway. And yes like you say it is part of the broader social strategy to give users with shared interests and social links the benefit of their opinion as expressed by +1. On the flip side, Google is dead against spam hence the Panda update, but like with any industry, people will always find a way to cheat the system, the +1 I fear may create opportunities in that sense. Thanks for your comment - the first one not anchored to acai berries! Yeah, I think you’re right. But there has been a suggestion that the higher click through ‘might’ improve rankings (not limited to the account user who +1′nd). Although from what I have seen of it the +1 has been localized to the Google account of the user that clicks the +1. In which case I don’t see that it should have a major impact as those clicking it tend to be the users who regularly visit that site anyway. And yes like you say it is part of the broader social strategy to give users with shared interests and social links the benefit of their opinion as expressed by +1.

On the flip side, Google is dead against spam hence the Panda update, but like with any industry, people will always find a way to cheat the system, the +1 I fear may create opportunities in that sense.

Thanks for your comment – the first one not anchored to acai berries!

]]> Comment on Google +1 (dislike?) by James Cox http://www.murdenenterprise.co.uk/seo-blog/?p=153#comment-17 James Cox Thu, 30 Jun 2011 22:55:19 +0000 http://www.murdenenterprise.co.uk/wordpress/?p=153#comment-17 Interesting view, but don't forget that google do actually care about producing good search results for their users, and +1 spamming should be fairly easy to detect for a company who made their fortune in analytics. Also, I expect +1 will be tied to the social features of google+, meaning that +1s from people you know have a higher weight. Fundamentally though, I simply think google are too smart to allow +1s to negatively affect their user experience Interesting view, but don’t forget that google do actually care about producing good search results for their users, and +1 spamming should be fairly easy to detect for a company who made their fortune in analytics.
Also, I expect +1 will be tied to the social features of google+, meaning that +1s from people you know have a higher weight.
Fundamentally though, I simply think google are too smart to allow +1s to negatively affect their user experience

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